MARKETING TO GEN Zs IN 2025 INSIGHTS WEBINAR

WHY SHOULD YOU WATCH THIS?

Gen Zs are big spenders. They spend 1-2x more times per month to grocery shop than other generations and spend nearly double that of other generations when online shopping. By 2025, it is expected that Generation Z will make up 32% of the world’s population, and 27% of the workforce. By 2030, Gen Zs and Millennials are expected to make up 75% of the world population, and the spending power of Generation Z is expected to go up to $12 Trillion.

If you're here, then you probably know that the Gen Z segment is not a group you should not underestimate. As the oldest of Gen Zs turn 27 this year, reaching the Gen Z audience will be crucial for your brand to survive in the industry. The problem is, they're quite a complicated generation to understand, let alone to market to.
We're here to help. Watch Supermom's webinar presented by our Chief of Staff, Rebecca Koh, on Marketing to Gen Z Parents.

• Gen Zs’ profile segmentation and shopping behavior

• How brands can market to Gen Zs in Southeast Asia

• Exclusive insight report into Gen Z parents (formulated together with multinational research firm Nielsen IQ)

ABOUT REBECCA KOH

A seasoned professional with extensive experience in the B2B and B2C marketing and events management industry across Asia, Rebecca possess a track record in creating successful outcomes for both external and internal stakeholders, exceeding sales targets, driving creative marketing campaigns and maximizing profits. She is a quick thinker with the ability to multitask and see things from different perspectives, with proven capabilities in effectively leading cross-functional teams of various sizes.

ABOUT SUPERMOM BUSINESS

An AI-driven digital technology and data platform that connects brands to parents, authorities, and local communities, assisting the marketing efforts of more than 250 consumer brands including multinational companies such as AIA, Kimberly Clark and Abbott Laboratories, Unilever, and more.

Don't miss out! Be a better marketer and reach the Gen Z segment before it's too late.